Research & Planning Blog

 

Research & Planning

                                                                                                                       

 Hey there Blog! As I start the thrilling adventure of making an engaging Adidas commercial, I've come to understand that thorough study and cautious preparation are the pillars of success in this undertaking. Come along with me as I take you behind the scenes, where each stage of the process is essential to realizing this vision. It's crucial to comprehend the Adidas brand's core before getting into the finer points. Investigating Adidas's past, basic principles, and marketing messaging from earlier campaigns are all necessary for this. I've devoted many hours to learning about their goals and the famous three stripes that serve as their global symbol. I had to pinpoint the particular target market that Adidas wants to appeal to in order to make an effective advertisement. This entails studying the target audience's lives, objectives, and what they value in sportswear in addition to looking at their age, gender, and geography. With storyboarding, the creative process got started. Outlining a coherent story that fits with Adidas's brand identity required visualizing each scenario, perspective, and shot. It was difficult yet enjoyable to write a script that appeals to the target demographic, communicates the brand's values, and fits inside the time limit. With the song of choice, I chose Power by Kanye West. I chose this song due to it having an uplifting beat. Adidas and Kanye West already have an ongoing partnership where Kanye West has created his own shoes through Adidas and they are called “Yeezy”. It's important to pick the correct venues for the shoot. I sought for locations that would not only convey Adidas' dedication to excellence but also strike a chord with the viewer. Finding and securing these places required much research; I think I will choose to film on my schools soccer field due to the high involvement that Adidas has in the soccer industry. Now that I'm standing on the verge of filming this Adidas ad, I feel assured that our thorough planning and research have established a strong basis for success. The process from inception to completion has been exciting, full of new insights and inventive difficulties. As we labor assiduously to capture the soul of Adidas in every picture, I'll provide insights from the filmmaking process itself in the upcoming chapter.